From Shrimp Tanks to Smart Tech: How Simple Systems Make Life Easier

Alright, here’s a fun fact about me: For the past two years, I’ve fallen into a rather unexpected hobby—raising and breeding Caridina shrimp. These tiny, colorful freshwater creatures, about the size of a penny, come in an incredible array of colors—reds, blues, greens, and even some mesmerizing crystal-clear mixes. They live in colonies, swimming peacefully, eating, and multiplying as long as their environment is set up just right. And if you nail the setup? They’re always happy (trust me, the shrimp at Casa Tavares are thriving).

This all started when my son Donavin brought home a goldfish from a fair. Fast forward, and now we’ve got four tanks filled with these little shrimp, swimming around without a care. What I love most about this hobby is that once you’ve set up the system properly, it pretty much runs itself. Minimal maintenance, no conflict—just smooth, worry-free operation.

Kind of like how GoHighLevel's quiz feature can work in your marketing. You set it up once, and it runs like clockwork, capturing leads and engaging customers without constant supervision. In fact, I’ll dive into the specifics of how you can easily build a scoring quiz and use it to engage your audience later in the newsletter—so definitely check that out if you want to see how it’s done!

While setting up automations is key, people play an equally important role. In my recent interview with Kasim Aslam, he shared his secrets on how to hire the top 1% of talent to build a dream team. It’s a lot like finding the perfect shrimp colors—when you get the right mix of people, everything runs effortlessly. Kasim’s insights are pure gold for anyone looking to create a team that makes your business hum. I’ll share more about his strategies further down in the newsletter, so don’t miss it!

And speaking of systems that practically run themselves, how could I not mention Elon Musk’s new driverless taxis? Yep, you heard that right—no steering wheels, no pedals, just an autonomous ride to wherever you need to go. It’s straight out of a sci-fi movie! Just like my shrimp tanks, these futuristic cars are designed to operate flawlessly with minimal intervention. If you want to geek out over this tech (and trust me, you do), we’ll dive into Tesla’s latest innovations later in this issue.

So as you explore this week’s newsletter, keep in mind: whether you’re managing a colony of shrimp, automating a lead quiz, or riding in a car with no driver, it all comes down to getting your systems right—whether those systems are technology, automations, or the right people. And we’ve got all the tips and tools you need to make sure your marketing runs as smoothly as my shrimp tanks, so keep reading for more details!

How to Build a Scoring Quiz in GoHighLevel: Segment Your Leads Like a Pro

Quizzes are one of the most powerful tools in the marketer’s toolkit. Not only do they help generate leads, but they also allow you to segment your audience based on how they answer. With GoHighLevel, building a quiz that scores and delivers different outcomes is easier than you think.

In this guide, we’ll show you how to create a scoring quiz using GoHighLevel. Whether you're a seasoned marketer or just dipping your toes into the world of quizzes, this step-by-step guide will help you build a simple quiz, assign scores, and segment your audience based on their results.

Why You Should Use Quizzes

Quizzes aren’t just fun—they’re a fantastic way to engage your audience and gather useful data. With a quiz, you can:

• Attract leads: Quizzes draw people in with the promise of personalized results.

• Segment your audience: Based on quiz responses, you can categorize leads and tailor your marketing.

• Engage more deeply: Interactive content keeps your audience involved and builds rapport with your brand.

Let’s Build a Quiz!

We’re going to walk through the process of creating a quiz that identifies whether someone is a dog lover. Along the way, we’ll use GoHighLevel’s math function to score responses.

Key Steps to Build Your Quiz:

1. Create Custom Fields for Scoring
   The first thing you’ll do is create a custom field to store the score. Go to Settings > Custom Fields and select Number as the field type. This will be used to track the quiz results.

   • Pro Tip: Name your custom field something clear, like "Dog Lover Max Score," to keep everything organized.

2. Build the Quiz Using Surveys
   Head over to Sites > Surveys and start creating your quiz. Surveys in GoHighLevel allow you to present one question at a time, making it an ideal format for quizzes.

   • Name your quiz something clear, like "Dog Lover Quiz," to stay organized.

   • Start with fun and engaging questions to capture the audience’s attention. For example: "Do you like dogs or cats?"

3. Assign Scores Using Radio Buttons
   When setting up your questions, use radio select buttons to allow respondents to choose one option. This simplifies scoring.

   • Example: For the question "Do you like dogs or cats?", assign a higher score (e.g., 10 points) for answering "dogs" and a lower score (e.g., 0 points) for answering "cats."

4. Add Conditional Logic
   Use GoHighLevel’s conditional logic to steer participants to different outcomes based on their answers. For example, you can disqualify respondents if they answer "cats" or take them to a different set of questions if they choose "dogs."

   • Conditional logic allows for dynamic quizzes that adapt to each participant's choices, increasing engagement.

5. Automate the Scoring Process
   Once the quiz is built, head over to Automations to create workflows that calculate the final score. Using math operations, you’ll add up the points as the respondent completes the quiz.

   • Set thresholds for different outcomes. For example:

     • 30 points = Dog Lover Extreme

     • 15-29 points = Casual Dog Fan

     • 0-14 points = Cat Enthusiast

6. Deliver Personalized Results
   Use email automation to send personalized results based on the quiz score. For instance, a respondent with a score of 30 points could receive a message saying, "You’re a true dog lover!" whereas someone with a lower score might be directed to a resource about cats.

Pro Tip:

To avoid confusion, always keep your questions and custom fields organized in folders. This will make it much easier to manage large quizzes and automate the scoring process effectively.

With GoHighLevel, creating a scoring quiz is a breeze. Not only does it allow you to engage your audience, but it also helps you gather valuable insights and segment your leads based on their preferences. By following this guide, you’ll have a fully functional quiz up and running in no time, driving more personalized engagement with your brand.

🎥 YouTube Video Highlight:
How to Hire and Keep Top Talent on Any Budget – Insights from Kasim Aslam

Hiring top talent can feel like trying to find a needle in a haystack—especially when you're on a budget. In a recent interview with Kasim Aslam, co-founder of Credo Talent and renowned digital marketing expert, he shared some unconventional wisdom on how to attract, manage, and retain high-performing individuals. His strategies are game-changing for entrepreneurs and business owners looking to build a strong team without breaking the bank.

Why Finding Top Talent Matters

Aslam’s secret to success lies in finding "Peak Performers"—the top 1% who drive the majority of business results. He emphasizes the Pareto Principle (the 80/20 rule), which states that 20% of your workforce will be responsible for 80% of your productivity. So, instead of hiring dozens of average employees, the focus should be on finding a few exceptional ones who can truly make a difference.

But here’s the kicker: top talent isn’t necessarily local.

Hiring Internationally: The Talent Goldmine

According to Aslam, one of the best ways to maximize your hiring budget is to look beyond the U.S. or Western Europe. Countries like Argentina, the Philippines, and Poland have highly skilled professionals eager to work with international companies at competitive rates. Aslam shared examples of hiring specialists from these countries and paying them well above their domestic rates, yet significantly less than you would for a U.S.-based employee.

Pro Tip: If you're considering hiring internationally, focus on countries with good infrastructure, a solid educational background, and similar cultural values. Aslam mentions Argentina as a standout option due to its highly educated workforce and stable internet connectivity.

Gamify Your Hiring Process

Peak performers love challenges. Aslam’s hiring process is designed to find these individuals by adding "fly traps"—small, seemingly insignificant tasks that test applicants’ attention to detail and commitment right from the start. For instance, he asks candidates to submit resumes in a specific format or to complete a project before they even get an interview.

The real magic? Offering them a paid trial project. Aslam pays $20 for two hours of work and waits to see how candidates follow up. If they take the initiative and deliver more than what’s asked, they’re likely to be the high performers he’s looking for.

Manage by Output, Not by Micromanagement

One of the biggest mistakes entrepreneurs make is treating employees like commodities—interchangeable parts in a system. Aslam believes this approach stifles creativity and performance. Instead, he advocates for managing by output, giving employees the freedom to work independently while holding them accountable for results.

This approach not only keeps employees motivated but also attracts top talent who value autonomy over rigid structures. Aslam emphasizes building a workplace that respects employees’ personal lives while maintaining high expectations.

Pro Tip: Let go of micromanagement. Instead, focus on clearly defining goals and outcomes for your team. This will free up your time and allow your high-performing employees to thrive.

Retaining Peak Performers: Growth Over Money

While paying above the market rate is important, Aslam stresses that money isn’t everything. Once employees are paid enough to remove financial stress, what they really crave is growth and new challenges. Peak performers want to learn, improve, and take on new responsibilities. If they’re stuck doing the same thing for too long, they’ll leave.

Kasim’s advice? Create opportunities for growth within your company, even if it means building new departments or businesses. He shared stories of employees who outgrew their roles and went on to become business partners in new ventures he created for them.

Hiring top talent is about much more than just throwing money at the problem. By focusing on finding, challenging, and supporting the best people—especially from international markets—you can build a powerful, productive team on a budget. Whether you're just starting or running a growing business, these strategies can help you attract the kind of talent that will take your business to the next level.

AI Spotlight: ChatGPT Gets Overhauled & Major Microsoft Updates!

The world of AI just had a wild week with all the big players—OpenAI, Microsoft, Google, Meta, and more—rolling out significant updates. Let's take a look at some of the most exciting developments, focusing on ChatGPT's new features and Microsoft’s latest AI-driven enhancements.

OpenAI: ChatGPT & Agents on the Horizon

At OpenAI's Developer Day, one of the most exciting announcements was about AI agents, which are expected to be ready by 2025. These agents will allow for much more autonomous task completion without human intervention. This will open up new possibilities for using ChatGPT in business and automation.

Additionally, OpenAI introduced Canvas, an entirely overhauled user interface that lets ChatGPT users refine their content more effectively. Canvas brings a host of editing and customization features:

• Rewrite specific sections without overwriting the whole document.

• Adjust content length, reading level, and clarity with sliders.

• Real-time suggestions similar to Google Docs, allowing users to apply them seamlessly.

• Code assistance like porting code between languages, fixing bugs, and adding logs.

These upgrades are already available for ChatGPT Plus subscribers, making it easier than ever to write, edit, and interact with content directly within the platform.

Microsoft: Copilot Evolves

Microsoft is stepping up its game with its Copilot PCs featuring built-in NPUs (Neural Processing Units). These laptops come with new AI-powered features, such as:

• Recall: Automatically tracks your activities, such as documents you worked on or websites you visited, and helps you quickly resume tasks.

• Click-To-Do: Right-click any image to instantly get options like blur background, erase objects, or remove the background—perfect for quick edits.

• Generative Fill and Super-Resolution: Now available in Microsoft Paint (yes, Paint!) and Photos, allowing users to upscale images and apply Photoshop-like magic.

These updates are designed to make AI more integrated into your everyday tasks, from organizing files to enhancing photos.

Pro Tip: For developers, don’t miss out on OpenAI’s Vision Fine-Tuning API, which lets you improve the vision capabilities of models by fine-tuning them with your custom image datasets. This opens new possibilities for building custom tools in image recognition or content generation.

Both OpenAI and Microsoft are making AI more accessible and more powerful. OpenAI’s agents will soon let users automate complex tasks, while Microsoft is transforming how we interact with our devices. Whether you're a developer, a business owner, or just a curious user, these advancements will shape the way we work and play with AI in the coming years.

Stay tuned for more updates on how AI is transforming marketing and business!

Tesla’s “We, Robot” Event

It seems like Elon Musk is out to reshape the future once again, and this time it’s all about robots and autonomous vehicles. If you haven’t heard, Tesla’s recent “We, Robot” event dropped some mind-blowing announcements. Here’s what got us geeking out the most:

Fully Autonomous Cyber Cabs

• Tesla is gearing up to revolutionize transportation with fully autonomous Cyber Cabs, a fleet of self-driving taxis with no steering wheels or pedals. Yep, just sit back and let the car do all the work!

• Musk hinted that these could hit the streets by 2026, with a cost per ride projected to be as low as 20 cents per mile, which could make personal car ownership a thing of the past.

• The Cyber Cabs are even equipped with inductive charging, meaning no more plugging in—just park, and the car charges automatically. Pretty slick, right?

The Roven (aka Robo Van)

• Need something bigger? Tesla also introduced The Roven, a self-driving, high-capacity van designed to carry up to 20 people or transport goods within cities. Perfect for sports teams or group outings, with travel costs potentially as low as 5 to 10 cents per mile.

• It’s not just futuristic—it looks straight out of a sci-fi movie. You won’t miss it when it’s rolling down the street.

Optimus: Your Future Robot Friend

• Tesla’s Optimus robot is making serious progress. Imagine a humanoid robot powered by the same technology as Tesla’s cars—AI, advanced motors, and battery systems. At scale, Musk predicts these robots could cost less than a car at around $20,000 to $30,000.

• What will it do? Pretty much anything you ask: walk the dog, mow the lawn, babysit, fetch groceries, or just be your friendly household companion.

• It might sound like a scene from Star Wars, but Musk envisions Optimus as the most significant product Tesla will ever create.

The future Tesla’s painting is wild, from autonomous cabs to personal robots. Whether you’re a fan of futuristic tech or just excited about not having to drive yourself around, Tesla’s “We, Robot” event certainly got people talking.

We can’t wait to see how this unfolds. Want your own robot? It’s time to start saving!

And that’s our cool sh*t for the week! Stay tuned—we’ve got our eyes on more tech innovations coming your way.

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