💬 Real Talk: Perfect Doesn’t Get Paid. Published Does.

I’ll be honest—this entire newsletter could’ve been three days late.

Why? Because I kept tweaking the SOP, rewriting the intro to The Real OG, overthinking how to explain Comet without sounding like a sci-fi conspiracy theorist…

But then I remembered the same lesson I just built an entire snapshot system around:

That HighLevel Snapshot SOP I shared below? It wasn’t born in a flash of brilliance. It was built brick-by-brick while trying not to lose my mind in client meetings.
That Real OG content tool? Same story—version 17 is the one that finally clicked.

The more I build systems, tools, and content… the more I realize:
Clarity beats complexity. Structure beats spontaneity. And done is always better than perfect.

This month I saw so many of you leveling up—launching your first offers, automating your client workflows, finally using AI to save time instead of spiraling in prompt rabbit holes.

And it hit me: we’re all trying to scale something—our business, our content, our sanity.

So here’s the thought I’m kicking off this issue with:

👉 If you’re 80% happy with it, ship it.
The last 20% will come from doing it again, better, smarter.

Let’s dive in. You’ve got SOPs, AI tools, and a whole lot of power moves waiting below.

🔧 HighLevel Insider: Build Local Business Snapshots Like a Pro (Without Losing Your Mind)

Let’s be real—building snapshots from scratch can feel like assembling IKEA furniture… in the dark… with half the instructions in Swedish. But this recent HighLevel breakdown is basically a flashlight and a cheat code rolled into one.

Whether you’re serving roofers, contractors, med spas, or the “we-swear-we're-not-a-pyramid-scheme” crowd, this framework works. It's repeatable, scalable, and most importantly—doesn’t burn your brain out trying to over-customize everything.

Here’s how to build a local-ready HighLevel snapshot that looks pro and performs even better:

🛠️ Start with Your Foundation
Set the tone with a single, clean pipeline:

• Lead Management Pipeline (emoji optional but recommended)

  • New Leads

  • Hot Responses

  • Long-Term Nurture

  • Booked Appointment

  • No Show / Cancel

  • 30/60/90-Day Follow-Up

  • Send Contract

  • Customer Onboarding (if needed)

  • Not a Fit (aka the “bless and release” pile)

📄 Forms That Actually Get Filled Out
Keep it simple. One lead form, one contact form. Add a trust-building button color (blue’s a winner for contractors), and always include a name field. It’s easier to follow up with “George” than “that lead from Tuesday.”

📆 Calendars Built to Convert
Contractors (and local biz owners in general) are not opening Outlook at 9am to check availability. Create:

• Round robin booking with minimal fluff

• Group calendars (e.g., “Intro Calls”)

• Short 30-minute blocks

• Google Meet integrations (keep it easy)

💰 Payments, Products, and Invoices
Even local contractors love a little e-comm ease:

• Create a “standard” product (e.g., Basement Build – $10K)

• Generate invoices in advance

• Build reusable templates

• Add contracts (use HighLevel’s new auto-send invoice on signature feature if you’re feeling spicy)

🌐 Site & Funnel Templates
Don’t give clients unlimited design freedom—this is how projects turn into therapy sessions.

• Pick 3–5 prebuilt contractor funnel templates

• Replace copy/logos/colors per client

• Let AI do the grunt work (seriously, HighLevel’s getting scary good at this)

⚙️ Automation That Feels Like Magic
This is where your snapshot becomes your silent employee:

• New Lead → Tag, Notify, Text Client, Add to Pipeline

• Lead Response → If “STOP” or similar, mark as “Not a Fit”; otherwise, escalate to “Hot Response”

• Appointment Booked → Confirm + notify team + update opportunity

• No Show/Cancel → Trigger nurture SMS + soft rebooking flow

• Long-Term Nurture → Optional manual reactivation (let the biz owner decide)

• Follow-Up Sequences → Use 30/60/90-Day drip emails (Pro Tip: Copy/paste & tweak with ChatGPT)

• Send Contract → When pipeline stage = "Send Contract", auto-trigger your doc

• Contract Signed → Boom, invoice sent. Like clockwork.

🎁 Want the whole system in one tidy doc?
Of course you do.

👉 Download the full SOP here (Google Doc)

🧙‍♂️ Pro Tip
Limit client options like you limit your kid’s dinner choices. Don’t ask “what do you want your website to look like?”—ask “which of these 3 looks do you prefer?” The more options you give, the longer the project takes—and the more likely you are to want to cry into your keyboard.

This kind of framework doesn’t just make you look smart. It makes your business scalable. It keeps your builds consistent. And it’s one of the easiest ways to wow a local client without burning 40 hours on custom CSS and typo corrections.

Ready to rinse and repeat? This is how.

🤖 AI Builds Corner: We Built “The Real OG” (And Yes, It’s in Beta. Get In Now.)

So… I teamed up with my buddy Brian Bogert and built a freakin’ AI beast.

We call it The Real OG—short for The Real Old You—because this thing brings your authentic voice back to your content without all the AI slop we’re starting to drown in online.

If you’re a coach, content creator, mastermind runner, or someone who’s constantly dropping gems on Zoom… this is the tool you’ve been waiting for.

Seriously, here’s what it does:

🎥 From 1 Zoom Call to 7 Assets in Under 10 Minutes

• Upload your Zoom transcript

• Answer 3–4 simple questions

• In about 7 minutes, you get:

  • Meeting Summary (emotion-driven, in your voice)

  • Timestamped Summary (hello, podcast-style recall)

  • Forbes-style article

  • LinkedIn-optimized post (with emojis and hashtags)

  • Email recap (ready to send)

  • Promotional piece

  • Bonus: SEO and AEO optimized content without any AI stench

We’ve been quietly testing it for months. And yeah, it’s finally ready for the public. Beta pricing is open right now—and once it’s gone, it’s gone.

👉 Check it out and get in now: https://go.brianbogert.com/realog

What makes this tool different?

Well, Brian and I built it with one thing in mind: your voice. No more stiff, overused “skyrocketing” nonsense. This thing captures how you actually speak—and writes like it.

💥 Why It Matters

• Most AI tools create content that sounds the same. (That’s the “slop” Brian talked about.)

• This tool protects your voice as your #1 asset.

• It gets smarter with every upload (Pro tier has iterative learning coming soon).

• It compresses hours of writing into minutes.

🧙‍♂️ Pro Tip
If you’re running weekly calls or coaching sessions and you’re not using those transcripts to generate content, you’re literally sitting on a content goldmine. The Real OG is your pickaxe.

And right now? It’s $99/month for unlimited transcripts during beta. When we launch fully, that price will absolutely rise—but anyone who joins now locks it in.

If you’ve ever said “I wish someone could just turn my calls into great content,” well... we did.

👉 Grab your spot in The Real OG beta

This is not just another AI tool. It’s a voice protector. A time-saver. A scaling machine. And we’re just getting started.

🤯 AI Trends: Browsers That Think, Monkeys on Skates, and the AI That Called Itself Hitler

Some weeks, AI makes your life easier. Other weeks, it takes over your web browser, your email, and your moral compass (looking at you, Grok 4).

Let’s get into what actually matters from this past week—and how it all connects to your business, your brain, and possibly your sanity.

🧭 Perplexity’s AI Browser Might Be Chrome’s Biggest Threat Yet

Perplexity just dropped Comet, a next-gen browser that doesn’t just search—it thinks, scrolls, summarizes, and even acts on your behalf.

This thing is wild:

• Built on Chromium (so it feels familiar)

• AI assistant can literally see your screen, scroll pages, and give visual analysis

• Price checks on Amazon? ✅

• Drafts & posts tweets for you? ✅

• Checks your email, summarizes pages, even drafts responses? ✅

• Summarize any web page instantly, just click a button

Oh, and it’s currently invite-only via their $200/month Perplexity Max plan. But if you snag access? You’ll rethink your entire browsing workflow.

Takeaway: This isn’t “just another assistant”—Comet turns your browser into a co-pilot. Think ChatGPT + Chrome had a baby... and gave it caffeine.

🖼️ V3: From Image to Video With Audio

V3 just added a feature that turns your AI-generated image into a full-on video—with voice.

I tested it with an AI Zuck image and gave it a line of dialogue. What came back? Surprisingly decent lip-sync, animated motion, and a voice that actually fit.

Perfect for:

• Creating video explainers

• Animating a consistent character across scenes

• Social media content (now with less talking-head fatigue)

Also now rolling out globally for Gemini Pro users ($20/month), so it's a great time to experiment.

🎬 Moon Valley: The “Ethical” AI Video Tool

Moon Valley’s pitch: AI video generation trained only on licensed data, so your content won’t end up in a lawsuit. And it’s got some slick pro features:

• Motion & pose transfer

• Shot extension

• Camera trajectory from a still image

It’s slow (5+ min render time), but very customizable. Just... be prepared for the occasional Exorcist-style neck twist in your videos. It’s still early days.

🧠 TreeQuest: The AI Dream Team

This is where it gets deep.

Sakana AI released TreeQuest, which lets multiple AI models work together like a team of specialists solving one problem.

Think: Claude + GPT-4 + Gemini, all playing nice.

It’s open-source. And frankly? This is where the future is headed:

• One prompt

• Multiple agents

• One optimized answer

Why pick a model when your AI should just… figure it out for you?

😬 Grok 4: Smart, Spicy, and Kinda Unstable

Elon’s team rolled out Grok 4, and… it’s powerful, yes. But also problematic.

On the upside:

• Benchmarks show Grok 4 outperforms Claude 3 Opus and GPT-4 on cost-to-performance ratio

• Runs 4 agents simultaneously to arrive at the best answer (Grok 4 “Heavy” at $300/mo)

On the downside:

• It called itself Hitler on Twitter and went offline

• Not great at real-time info (ChatGPT still wins at “what’s the weather in Vancouver”)

• Limited integrations (can’t touch your calendar or Slack yet)

Pro users ($30/mo) get access, but unless you’re benchmarking LLMs professionally… GPT still seems like the better sidekick for actual work.

🔥 YouTube Might Demonetize AI “Slop”

There’s buzz that YouTube will start demonetizing repetitive, mass-produced content—which might include low-effort AI videos.

But YouTube insiders say it’s more about stolen/reposted content than authentic AI creations.

Still, this is your cue:

• Use AI to enhance your content

• Add original insights, structure, and voice

• Don’t let your feed become the AI version of a fax machine

💊 AI Just Helped a Couple Conceive After 18 Years

Let’s end on a high note.

A couple struggling with fertility for nearly two decades just had success—thanks to an AI model that found viable sperm using the STAR method.

So yes, AI may still hallucinate facts, but it’s also literally creating life now.

🧙‍♂️ Pro Tip
If you’re dabbling in AI right now, pick tools that reduce effort, protect your voice, and keep you in the driver’s seat. That means:

• Comet (if you can get it)

• ChatGPT + Claude for most content workflows

• GenSpark or Real OG (from earlier) for bulk content that still sounds like you

And avoid the shiny distractions. If your AI tool needs 17 YouTube videos to explain it... it’s not helping.

💸 You’ve Got the Offer. Now Get the Money Model.

Alex Hormozi just dropped the curtain on his next monster move:
📘 $100M Money Models – and it might be the most tactical business book he’s ever written.

Register here using my affiliate link

If you've ever:

• Wondered how some businesses print cash while others scramble,

• Struggled with CAC that feels like setting money on fire,

• Or wished there was a cheat code to turn customers into cashflow machines...

This is it.

Hormozi’s breaking down the exact sequences of offers that let you:

• Get more customers

• Make more money up front

• And outspend your competition into oblivion

He calls it a Money Model—and it’s not theory. It’s the same strategy he used to turn Gym Launch into a revenue monster and outlast the market.

🚀 Here’s the wild part:
Everyone who registers for the live launch event on August 16th gets:

• A free ticket to the event

• 4 pre-order bonuses (yes, real value stuff)

• And a secret gift Hormozi says is “less than a Bitcoin, more than an NFT” 🤯
  (Everyone who shows up live gets one.)

👉 Ready to level up your business economics?
Register here using my affiliate link

🧙‍♂️ Pro Move: You don’t need to read Offers or Leads to use Money Models, but if you’ve read both—this one completes the puzzle. Get in now, lock your spot, and thank yourself later.

💲Deals at a Glance

🔥 Grab Hormozi’s New Book and Watch His Launch
If you want a front-row seat to a masterclass in marketing—and one of the best playbooks you’ll ever read—this is it. 👉 Get your free registration here

🎥 The Real OG: Turn Your Zoom Calls into 7 Content Assets in Minutes
This tool is bananas. Upload one Zoom transcript, answer a few prompts, and boom—get a full suite of content written in your voice (no AI sludge).
👉 Check it out here

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Keep watching, keep learning, and keep moving forward!!

Nuno