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- AI in Action: How My Wife’s New Business Runs Itself (Almost)
AI in Action: How My Wife’s New Business Runs Itself (Almost)
Discover GoHighLevel’s latest AI Voice Bot and employee features.
The World is Changing Fast – Don’t Get Left Behind

It's no secret that AI is taking over, and fast. But this isn’t about conforming or caving in; it’s about moving forward, staying relevant, and knowing that when you look back, you’ll be glad you jumped on board. This is a big shift, and it’s here. AI is weaving itself into our daily lives, and it’s going to shape how we do things—whether we like it or not.
That said, AI isn’t going to take over everything. There will always be those human elements, those personal touches that AI can’t replicate. And if you’re someone who has those skills, that’s a huge plus. But guess what? Even then, AI can amplify what you do. It can handle the routine so you can focus on what truly matters—building relationships, creating, troubleshooting, and driving your business or craft forward.
Take my wife, Meghan, for example. She’s a full-time mom, but she’s dreaming of opening a small med spa. In the past, hiring staff to handle the admin side of things would have been a huge expense, especially for a one-person operation. Ten years ago, she had to juggle everything herself—answering calls, booking appointments, locking up when a client arrived, and praying no one knocked or called during a session. She handled social media, ran ads, and took care of our little one all at once.
Fast forward to now, and AI has changed the game entirely. We’ve got an AI receptionist fielding calls, a bot booking appointments, another managing her social media posts, and one even drafting her promo emails. Soon, I’ll have AI running her ads too! This means Meghan can restart her business with a fraction of the overhead and none of the endless side tasks she once had to manage. Her job isn’t being replaced—it’s being enhanced, giving her a way to dive back into her career while managing life with three kids and, yes, a very busy husband.
Imagine that—AI is setting her up to do what she loves most: caring for her clients. This is the future of AI—not a replacement but a powerful enhancement that makes what we’re passionate about more achievable than ever.
Watch the video below to see how I’m building an AI Voice Agent for Meghan’s new business.


Building An Ai Employee That Can Answer Phone Calls!
GoHighLevel’s recent release of the AI Voice Bot and AI Employee feature is a game-changer for businesses aiming to streamline their operations, particularly in service-oriented industries. This update brings powerful automation tools that can handle inbound calls, offer conversational AI, and even execute workflows based on customer inputs. Here’s everything you need to know to get started with GoHighLevel’s latest AI-driven automation features.
Why This Matters
In a world where efficiency and customer experience are key, having an AI assistant that can field calls, answer questions, and guide potential customers through your services can save time and significantly reduce the need for front-office staff. This not only brings down costs but also ensures 24/7 availability.
Getting Started with AI Employee Setup
Activating the AI Employee:
Go to your agency settings, navigate to the company settings, and enable the AI Employee. Once activated, it can be configured for individual sub-accounts, with flexible pricing options set by the agency.
AI Voice Bot Functionality:
Designed to handle inbound calls (with outbound coming soon), the AI Voice Bot can act as a receptionist, responding to common inquiries, providing service details, and even transferring calls if the customer is frustrated or has a specific need.
Creating the Funnel:
Start by activating the “Funnel AI” feature. After answering three setup questions, the AI generates a basic website funnel layout. It includes sections for testimonials, FAQs, and services, providing a solid starting point for building a customized funnel page.
Configuring AI Automations and Workflows
With AI Workflows, GoHighLevel allows you to customize actions based on customer behavior:
Voice AI Interactions:
The AI can respond with preset phrases and follow specific scripts. For instance, if a customer is upset, the AI can transfer them directly to a manager or leave a voicemail with an automated follow-up SMS. This ensures every call is handled professionally and escalated when necessary.
Setting Up Contact Fields:
Easily collect customer information like name and email through interactive voice prompts, updating contact records automatically.
Building Workflows for Appointments:
Use workflows to trigger emails or SMS messages, providing links for customers to book appointments through a calendar. While the bot can’t directly book appointments for service-based businesses with multiple services, it offers links and guides the customer on how to book online.
Review and Content AI:
GoHighLevel’s AI can now auto-respond to reviews on platforms like Google and Facebook, making it easier to manage reputation. In the Content AI section, users can create marketing emails and social media content with a few clicks, enhancing brand communication.
Pro Tip:
To optimize the bot’s efficiency, create a clear and concise “knowledge base” document, such as a Google Doc with detailed service descriptions, operating hours, and other business information. Link this document to the AI bot so it can pull accurate responses based on customer inquiries.
The GoHighLevel AI Voice Bot and Employee feature is a revolutionary addition, bringing enhanced automation capabilities to businesses. From handling calls to generating content, the AI suite is designed to scale operations and improve customer experiences. While still in its early stages, the functionality is already robust enough to replace a full-time receptionist in many cases. Stay tuned for more updates, as GoHighLevel is likely to add more features, making this a valuable asset for businesses of all sizes.

🎥 YouTube Video Highlight:
How To Use Highlevel’s Website Builder
Building Beautiful Websites with Ease: GoHighLevel’s 2024 Website Builder
If you’ve ever struggled with website design, GoHighLevel’s updated website builder for 2024 might just be the answer. Tailored for non-designers and professionals alike, this tool streamlines the website creation process, offering intuitive navigation, customizable templates, and easy-to-use elements that turn ideas into a polished website in no time.
What’s New?
GoHighLevel has introduced a host of features and improvements, making it easier than ever to create beautiful, functional websites without needing advanced design skills. This builder comes with enhanced navigation, a vast library of templates, and pre-built sections designed to speed up the creation process.
Getting Started with the Website Builder
Navigate to the Sites Section:
Begin by going to “Sites” on the left-hand side menu. Here, you can access folders, previous funnels, and the new “Website” option.
Create a folder for each project to keep things organized.
Use Templates for Quick Setup:
With over 1,000 templates available, you can choose one that suits your industry and goals. Just click “Create from Template” to get started with a pre-made design that you can further customize.
For a more hands-on approach, choose “Blank Page” to design from scratch.
Understand the Layout Basics:
GoHighLevel uses a hierarchy of Sections, Rows, Columns, and Elements. This structure allows you to stack content effectively.
Sections contain rows, which contain columns, and each column can be filled with elements like images, text, or forms.
Key Features and Functionalities
Layers and Global Sections:
Layers give you a bird’s-eye view of the structure on each page, making it easier to locate and edit specific parts.
Global sections allow you to create reusable components (e.g., navigation bars or footers) that update across all pages when edited, saving time and ensuring consistency.
Pre-Built Sections and Elements:
Access pre-built sections for testimonials, FAQs, contact forms, and more. Drag and drop them into your page and customize them to fit your brand.
Choose from a range of elements, like buttons, countdown timers, and image sliders, to enhance functionality and design.
Responsive Design and Mobile View:
Switch between desktop and mobile views with one click to ensure your design looks great on all devices. While desktop-first design may feel familiar, mobile-first design is often best for a majority of users, as most web traffic now comes from mobile devices.
Additional Options:
SEO and Metadata: Optimize each page by setting metadata, title tags, and descriptions, which can help improve search engine visibility.
Custom CSS and Tracking Codes: For advanced users, GoHighLevel provides options to add custom CSS, JavaScript, and tracking codes.
Versions and Undo/Redo: Version control enables you to revert to previous saves, so you never lose work.
Pro Tip:
To keep your site design consistent, save custom sections like navigation bars and footers as Global Sections. This makes it easy to maintain uniformity across your website.
With GoHighLevel’s Website Builder, creating a polished and responsive website has never been simpler. Whether you’re launching a small business site, a blog, or a portfolio, GoHighLevel’s 2024 updates offer tools for an efficient, customizable, and professional build experience. Dive into the templates, explore pre-built sections, and let the intuitive interface guide you. In no time, you’ll have a site that looks professional without the professional price tag.


AI Spotlight: New Advancements in Autonomous Agents, AI Video, and More
This week in AI has been packed with groundbreaking advancements from major companies and emerging technologies. Here’s a rundown of the most notable developments:
Anthropic’s Claude Can Now Control Your Computer Claude, Anthropic’s AI model, can now take actions on your computer by following prompts and using screenshots to navigate. For example, it can pull data from one spreadsheet and fill out fields in another document automatically. This could be a huge timesaver for repetitive tasks!
Anthropic Introduces Claude 3.5 Variants New Claude 3.5 Sonet and Hau models show significant performance improvements, often outperforming other models in benchmark tests. Claude also released an analysis tool that can generate visualizations like pie charts from CSV data with a single prompt, using built-in JavaScript.
Microsoft’s Copilot Gets Autonomous Agent Features Copilot Studio is adding autonomous agent capabilities. These agents respond to triggers, such as business signals or scheduled events, and complete tasks dynamically without human intervention. It’s a promising step for businesses aiming to automate complex workflows.
Meta’s Spirit LM and Quantized LLaMA Models Meta has introduced Spirit LM, a language model that handles both text and audio inputs and outputs, mimicking the tone and style of prompts. They’ve also developed quantized versions of their LLaMA models, optimized for smaller devices, making AI more accessible on mobile platforms.
OpenAI’s Advanced Voice Mode Expands in Europe OpenAI is expanding its voice capabilities across the EU, Iceland, Norway, and other European regions, providing users in those areas with access to more advanced voice features.
Runway’s Act 1 Brings Emotive Animation to Life Runway introduced Act 1, which synchronizes facial expressions, emotions, and speech to animate cartoon characters. Though not widely available yet, it has promising applications for creative media and storytelling.
Open-Source Video Generation Models: Mochi 1 and Hyper 2.0 New open-source video generators like Mochi 1 and Hyper 2.0 are gaining traction. Mochi 1 allows users to run models locally with strong hardware, while Hyper 2.0 offers image-to-video and text-to-video generation with fairly impressive results.
Stable Diffusion 3.5 Improves Image Generation Stability AI launched Stable Diffusion 3.5, which generates better quality images with more accurate prompt adherence. Available in two versions, “large” for higher quality and “turbo” for faster generation, both versions are open-source.
Midjourney and Ideogram Introduce Advanced Image Editing Midjourney and Ideogram have added editing features. Midjourney now allows image uploads with re-texturing options, while Ideogram introduced “canvas” and “magic fill” for interactive image creation and modification.
IBM’s Granite Models Tailored for Enterprise IBM’s new Granite 3 models focus on enterprise-specific tasks like entity extraction and retrieval-augmented generation, designed to work with enterprise data to deliver efficient performance at lower costs.
These developments indicate that AI’s role in business, creativity, and communication is set to grow more sophisticated and personalized. As we approach the next wave of AI, the focus on practical applications and improved user control is more prominent than ever.


Ai Tools That You Won’t Believe Exist
Get ready to explore a handful of new AI tools that are as impressive as they are practical. These AI gems cover everything from voice recognition to instant presentations, making work (and life) a little smoother.
Google Illuminate
Google Illuminate is an experimental tool that transforms academic papers into engaging audio conversations. It uses AI to generate dialogues with customizable tones and lets you ask questions for real-time explanations. Perfect for interactive learning on the go!Napkin AI
Napkin AI takes your text and creates stunning visuals like mind maps, flowcharts, and infographics. Just paste in your text, and Napkin generates customizable graphics, with options for fonts, colors, layouts, and export formats.Gamma
Gamma turns ideas into presentations, documents, and webpages with simple prompts, saving you hours on design. Ideal for turning rough ideas into polished content in a snap.Flow by Speechmatics
Flow is Speechmatics' conversational AI API, designed for real-time voice recognition. It handles group conversations, recognizes different accents, and filters out background noise, making it perfect for apps that rely on accurate, live voice interaction.HeyGen Generate Looks
HeyGen’s "Generate Looks" feature lets you create AI avatars with various appearances in a single video. Customize everything from backgrounds to outfits, poses, and angles, perfect for producing dynamic, personalized videos.Mistral Pixtral 12B
Mistral’s Pixtral model is a free, open-source AI that understands both text and images, making it ideal for captioning, document analysis, and visual descriptions. An all-in-one tool for anyone working with mixed media content.Otter AI Chat
Otter’s new AI Chat feature is a meeting assistant powerhouse. Integrated with Zoom, Teams, and other platforms, it takes notes, generates summaries, and allows live Q&A with an AI assistant, making meeting follow-ups a breeze.
From presentations to avatars to voice recognition, these tools are packed with features that save time, enhance creativity, and streamline communication. Stay tuned for more cool finds in the next issue!

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